Shock Commercialism

I have seen lots of commercials that aim to stop people from smoking or to be careful when at work to avoid accidents, but two commercials I recently saw take these to a whole new level. They use shocking images to scare the viewer into quitting smoking and preventing workplace accidents. The smoking commercial shows surgeons over a dead body and they are removing the lungs. The lungs are black and disgusting because of all the chemicals in the cigarettes. The viewer sees one of the surgeons cut open a lung. The surgeon then talks about how everybody who gets diagnosed with lung cancer always say the same thing, "I wish I had quit sooner."
The second commercial shows a female chef who says she is getting married and has a good chance of becoming head chef in a year. She then goes on to say that she won't be able to do either of those things because she is about to be in a terrible "accident". Then she picks up a pot of hot oil, slips on some grease and her face gets burned horribly. The viewer can see her face as it burns. The link for this video is http://youtube.com/watch?v=P1Z8xxWhh5k.
In the U.S. smoking causes 445 new cases of lung cancer every day (http://www.resolvequitsmoking.com/smokingstatistics.html). There are tons of commercials that try to keep consumers from buying and smoking cigarettes that don't use this shock value. There are even warnings on the labels of the packs of cigarettes. The world is becoming descenitized by these ads because we see so much of them, so we begin to care less and less. That statement is true about workplace incidents as well. It is estimated that 1.6 million accidents occur each year in the workplace (http://www.rbkc.gov.uk/EnvironmentalServices/HealthAndSafety/hs_accidentsintheworkplace.asp). A lot of people aren't getting these messages so we need to use this shocking material to get the message in the heads of the viewers. These shocking images will hopefully be more successful in getting people to stop smoking and in getting people to be more careful at work.